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How To Write Perfect Case Studies

Normally, when I talk to you about copywriting I hark on about how important it is to write about the benefits of the product you are trying to sell. That’s because benefits are the vital element to...

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Give Your Case Studies A Boost

The use of case studies within your marketing strategy is a great way to boost your business profile whilst showing customers exactly what your product can do for them. Plus, because they use real...

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Copywriting Trust

In any sales relationship, trust is probably the most important factor. Without trust, you are unlikely to make a sale. Therefore when producing copywriting for any marketing collateral you have to be...

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Copywriting – How to Sell Without Being Obvious

When companies write their own copy, they tend to fall at a couple of hurdles when it comes to its effectiveness: It’s full of we It’s a blatant sales pitch The first point is covered in this very...

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How to Make The Most of Your Testimonials

Author: Sally Ormond, Copywriter and MD at Briar Copywriting Ltd. Follow her on Twitter and Google+     Testimonials are wonderful things. They offer potential clients an insight into your service and...

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