How To Write Perfect Case Studies
Normally, when I talk to you about copywriting I hark on about how important it is to write about the benefits of the product you are trying to sell. That’s because benefits are the vital element to...
View ArticleGive Your Case Studies A Boost
The use of case studies within your marketing strategy is a great way to boost your business profile whilst showing customers exactly what your product can do for them. Plus, because they use real...
View ArticleCopywriting Trust
In any sales relationship, trust is probably the most important factor. Without trust, you are unlikely to make a sale. Therefore when producing copywriting for any marketing collateral you have to be...
View ArticleCopywriting – How to Sell Without Being Obvious
When companies write their own copy, they tend to fall at a couple of hurdles when it comes to its effectiveness: It’s full of we It’s a blatant sales pitch The first point is covered in this very...
View ArticleHow to Make The Most of Your Testimonials
Author: Sally Ormond, Copywriter and MD at Briar Copywriting Ltd. Follow her on Twitter and Google+ Testimonials are wonderful things. They offer potential clients an insight into your service and...
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